I Had a Terrific Trip to Las Vegas

Jake and I hit the city of Las Vegas right after work on last Thursday. Both of us took Friday off and then we went flying North in his car. I knew that he was up to something and I figured that he was going to blow some money because he had just come into the enormous trust fund his grandparents had set up for him at birth. I did not know what he meant by the girlfriend experience in Las Vegas, but apparently both of these girls knew him. I would have felt strange about it if I had been paying for it, but of course I was perfectly fine with him paying. I hate to even think about how much it must have cost him. He seemed to have some sort of real relationship with the girl he picked up first. If I had not known that she was on the clock I would have guessed that she was indeed his girlfriend.

About ten minutes later they met another girl at a restaurant and she took hold of my arm, kissed me and whispered her name in my ear. After that she acted as though she had known me for months or years. When we were in the restaurant she started playing around under the table, it reminded me of this girl I knew in high school. She looked like an angel above the table and acted like the devil underneath. Then exactly like a girlfriend she made me work for everything that I got, although obviously I was going to end up where I wanted to be. By the time I woke up the next morning I was trying to remind myself not to get in this thing over my head. I am pretty sure Jake is already there. If he does not love that girl I can not tell it.

5 Uses For

The Advantage of Choosing the Right Collection Agency

Big or small business can always come across those issues like for instance the debt collection, even though what kind of business you had owned. With this, make sure that you are going to have an idea on the best ways on how you can resolve this kind of issues to prevent from making it worst. Make sure you are going to hire for the collection agency so that you can be able to prevent all of those debt related problems along the way.

The debt collection can be considered as a difficult process for one to execute, but once this will be done in the correct way, then this can help your business to grow significantly and to prevent from any kinds of bankruptcy. There can be two basic ways in order to collect the overdue amount. Making an in-house resources can be considered the first one. Though this is a time-consuming task at time, this can still be considered as an affordable and at the same time a lucrative option too. The second one is the hiring of the collection agency so that there is someone who can take care of the process and can take away all of the anxiety and the stress. This will be considered as the very effective solution so that you can track those delinquent customers and then you can be able to convince them so that they can pay back the money that they had borrowed from you.

To add, you can consider these following benefits when planning to hire for the collection agency to collect your debts.

First of all, it can help in the techniques and in terms of expertise. You can expert that the professional you hired are meticulous and are dedicated when focusing into the business in an effective manner. They will also never damage those relationship you made with the clients and will assure that the business productivity is not being affected in the process. To add, the techniques they use can help in order to increase the chances of getting back the money and can help to recover from the bad debts.

To add, hiring for the collection agency can be a great way in order to improve the cash flow. They can be a good collection agency id ever they can get the owed money back from your clients. Also, it can help you in order to keep track of those expenses and to get the upper hand over those clients.

To add, it can aid also in the productivity of the business. It is best that you think on expanding your business instead of being busy wasting time through collecting the payment from those debtors. Instead, make sure to hire for the professional in the field so that they can carry the complete task or process in organized way and to put focus on making the productivity of the business high.

The Essentials of – Breaking Down the Basics

Some Of The Benefits Of Outsourcing IT Services

The idea of managing an IT team may be complicated to some investors. This is on the grounds that it necessitates a great deal of time and vitality for each IT authority to complete this obligation. Now, there are numerous organizations prepared to deal with these administrations. This shows it is very simple to allow these specialists to handle your IT requirements. This is by dealing with outsourcing administrations. When you choose to do this, it will be a high time to enjoy these gains.

First, the cost required to maintain your staffs is very high. This implies it will be expensive for the organization on the off chance that you choose to deal with every day specialists. There are normal compensations for their administrations and this isn’t less difficult to bear. Instead of this, it is advisable to consider outsourcing these services. This is mainly because you will just pay for any services offered by these experts. For permanent IT experts to be excellent, they need to go for extra training. This is also another cost one is expected to incur in their investment. To minimize these expenses, just allow another company to present the necessary services.

In order to keep your IT employees, it is important to find a good office for them. This is something that most companies cannot afford to do. The extra space might be too much for your business. You can take out this issue by allowing these masters to manage vital IT administrations By opting for this, you will most likely get more space for other imperative obligations. Your HR staffs can be overworked while dealing the IT specialists. To guarantee your HR workers are continuing with their obligations well, simply ensure you get this organization close by.

At times, specialists will be compelled to do more than one obligation. This isn’t a simple thing for any worker and it is great to search for the correct organization to outsource the alleged services. Here, the company will take care of all the needed work thus making your workers more productive. Outsourcing the said services to the company in mind will present more benefits than imagined. This allows the company to have the best IT services it deserves. To learn more about the proposed services, just use this online page given here.

When you observe these gains, it will be good to deal with this firm for additional services. You might find them from their online websites. This is how you will discover more on the effective means of managing your investment.

Lessons Learned from Years with

Tips for Selling a Junk Motor

Junk vehicles are the types of cars that you do not use or they are not operational. You can always earn some cash for damaged cars if you happen to have a junk motor that belongs to you. There are experts who can buy my car for cash and provide cash for my car after the selling process. Many people are buying these junk vehicles so you have to be careful with the buyer you select since some of them may not be trusted. The article you will come across here will educate you on the factors you can always concentrate on whenever you wish to sell your car for cash.

You will be needed to sell my junk car to an authorized dealer. You have to confirm that you are selling your car to the appropriate buyer by checking their authorization. It will be a good idea if you request the buyer you have come across to provide you with documentation that shows they have been allowed to purchase junk motors from their owners. It is necessary to junk my car today to a company that has gone through all the legal procedures from the law. You should understand that some dealers can offer you the incorrect documentation because they are not approved by the appropriate agency that approves them.

Ensure you sell your motor to professionals who you are confident with their services. You can gather more information about how this company is known so you will see if you can rely on them. However, you can also look at reviews from different people who have sold their car to this company as well. You need to possess some information about the junk motor that you want to sell. Numerous dealers you will come across will require you to have details about your car in the form of papers. However, others will not even concentrate on that. Check if this junk car buyer you want to choose has bad records about the services they give.

You will need to access the web so you will get to look for the appropriate junk car dealer. This is because the internet will give you a lot of options to choose from. You have to research more about this buyer by checking out for details about them on their website.

You should take a step of seeking advice from other car owners so they will also assist you in finding the right company you can sell your car to as well.

A Simple Plan For Researching

What Should be Done When One is Choosing a Collection Service Provider
Every business owner must love and treasure their businesses very much. Because of this, most entrepreneurs avoid getting people who are not professionals to help them in anything that involves their business and they make sure that whatever they do to their business is done in the best way.
At one point or another most businesses might encounter the issue of being stiffed for payments, maybe by accident such as a bounced check, or a debtor failing to pay their payments. However, it might be hard to collect all these debts without legal training.
In most cases firms that undergo through such issues always love hiring collection service providers who are trained. Collection agency is the best way to make sure your company’s debt is collected without wasting much of your time. When it comes to debt collection companies, they have enough service providers who work hard to make sure they have offered their clients the best services and do not take a lot of time before accomplishing a certain task.
If your business has any issues with debts, then you should not worry at all because there are many debt collection companies in the world today. fox collection agency has several businesses that they work for. This is because they have several professionals working for them to make sure they satisfy their client’s needs. It is easy for a business owner to choose an agency that has been chosen by several other businesses.
However, you cannot go choosing any firm you find on the way. Trusting any service provider who you need to offer you any services in your business is not the best thing you can do. You must always take some time and make sure you are doing the right thing. Considering some factors before you chose any collection services will help you make the right decision. Below are some of the things that you must consider before you choose any collection agency to work for your business.
You need to consider knowing a few debt collection agencies whom you can chose to help you. When the time for collecting your debt comes, you might find yourself in a situation where you do not know of any agency whom you can hire. In most cases, people who go through such moment end up not hiring any agency since they do not have an option. This is the main reason why a business owner is advised to make sure they know of an agency whom they can chose to work with first. This will save your time and be able to move on easily and faster.

Back to School – Back to Business!

I don’t know about you, but my social media feed has been filled with back to school photos from family and friends. My kids are older, and back to school has lost the fun it used to have, but I love seeing my friends reach the milestones I did! Nothing like smiling faces and new backpacks!

With the kids starting a new school year, our focus shifts back to business and doing away with the summer slowdown. Back to school is the perfect time to review your goals and refresh your business!

Here are our top 10 Back to Business Essentials!

1. Has your business grown or changed structure over the last year – speak with a tax professional to be sure that you’re meeting the requirements and filing the appropriate paperwork.

2. Take a good look at your schedule, are you overextending yourself? Are you meeting your personal and professional commitments? How are you spending your time, and could you be spending your time more efficiently?

3. Is it time for some support? Maybe it’s an in-house personal assistant, a copywriter, social media guru, or just someone to lean on – don’t wait until its too late and you’re missing commitments!

4. Is your website up to date? When was the last time you re-vamped your copy and images? Do all of your links work the way they should? Is your site mobile friendly and GDPR compliant? Not sure where to start? Send us an email with a link to your site; we’re happy to take a quick peek around and provide feedback to get you back on track.

5. When was the last time you increased your rates? September is the perfect time to consider raising your rates and provide notice to your existing clients of a rate change for the coming year.

6. Have you been keeping up with social media? Do you post regularly (text, video or pictures)? Is your blog up to date? Not sure what to write, check out our blog about creating a content calendar for ideas.

7. When was the last time you launched a new product service? Do you have some custom programs that you currently offer clients, that would have a wider appeal? Maybe its time to do an official launch and reach a wider audience?

8. Speaking of a wider audience – what tools are you using to bring in new leads? Are you looking for some fresh ideas? Download our lead magnet whitepaper, or email us to brainstorm the best lead magnets for your business!

9. Research your competition – what products and services are they offering, and at what price point? Are you in line with their offerings?

10. Get out and network! Summer slowdown is over! Networking is fantastic for business, not just to generate leads, and foster connections, but networking is great for practicing your elevator pitch and staying current with trends. You never know what you’ll learn!

Back to school means back to business! Get out there and get inspired again! Learn something new! Stuck? We’re here to help! Drop us an email for a complimentary consultation. No matter where you are in your business right now, we can help guide you to where you want to be!


7 Powerful Strategies to Implement Before You Start Internet Marketing

My wife, daughter and I were just watching World of Dance when a community warning interrupted our relaxation time. There were toxins released into the water, which freaked out my wife.

I wasn’t worried, of course, but my wife was getting ready to have me take the 30-minute commute to Eugene and have me buy as much water as I could carry! But I’m so relaxed, please don’t make me go out there…

Luckily, I looked up the warning online and found that the toxins actually wouldn’t affect us since it was taking place in a nearby town 60 miles away.

Whew!

And instead of braving the traffic I’m here on the keyboards writing this article for you.

Before you start Internet Marketing for your local brick-and-mortar, e-commerce and start-up business, I want to give you 7 powerful strategies to implement.

These are areas where the majority miss the boat and it costs them money and time establishing a business online.

My intention in this article is to help you get up to speed quickly before you start Internet Marketing so you avoid making costly mistakes:

1. It’s essential that you have short, medium and long-term goals even before you start Internet Marketing.

This means thinking about exactly what you want to achieve within a week, a month, six months, a year, five years and so on.

Goals are critical to your success in business. Without them, you’ll flounder because you have no focus, no direction, and no plan. You can even set goals for the next 10 to 20 years.

The mind needs specifics. If your goals aren’t specific and measurable then your goals won’t be effective in helping you move your business forward.

2. Identify all the business activities you’re good at. Are you good at sales and marketing? Accounting? Human Resources? Operations? List them and analyze which ones you’d like to achieve long-term.

3. Make sure you have a proven Internet Marketing strategy that can be documented even before you start Internet Marketing. Every detail included in your plan should be studied and reviewed on a regular basis to see if you’re right on track or if you need to do some tweaking (which is normal as a business grows).

4. Identify what types of services and/or products you’ll be selling to potential clients. Focus on a small number of products or services to start.

You can always modify your goals as you adjust to your markets’ wants and desires. You can’t afford to jeopardize the quality and efficiency of your work by trying to do too much. I’ve learned this the hard way…

5. You must know what you want your marketing/sales funnel to look like even before you start Internet Marketing. I recommend to all my clients to outline their funnels. This outline can be a simple list or diagram, but you need to make sure that the layout is arranged in order of appearance.

Plus, create a products and services catalog that has product and service descriptions, payment options and possible campaigns you can run to promote them.

6. Planning your promotions is critical to your success. An editorial and promotional calendar is something you should focus on. Once you have your marketing/sales funnel outline and catalog, the very next step is to schedule when you’ll promote your products and services.

7. Look for a mentor; someone who can give you answers to all your business-related questions.

I’d like to be your mentor so if you’d like to take the guesswork out of growing your business online then click here to get the ultimate shortcut to help you start Internet Marketing today.

Of course, you can find some of this information online. But nothing beats the information and best practices by learning from someone who has been in your shoes and has successfully established their own Internet-based business.

Permit me to share my experiences with you.

Remember to keep your business goals in front of you at all times. Stay focused. This is a marathon, not a sprint, so be patient.

Stay tuned because I’ll be back with some steps for you to follow. I’ll help you take your business online and leverage 21st-century methods to attract leads, clients, and patients effortlessly leveraging the Funnel Vision Method.

Some Straight Talk on Affiliate Marketing

My wife and daughter are out of town today so I was going to get caught up on my favorite TV shows: Supergirl, Flash, Supernatural and Legion.

I definitely like the superhero shows. I grew up watching Christopher Reeve’s Superman films and reading comics.

But when I got home, I decided to take a nap…

… and that nap turned into sleeping through the night!

Remember, yesterday I gave you a taste of how Internet Marketing works. Click here if you missed it so you can catch up!

I know there’s one that’ll suit your interests and complement your skills.

In reality, the Internet can give you countless possibilities in business and earnings. I’ll focus on the most proven ones.

These are known to have launched thousands of Internet businesses all over the world and helped local brick-and-mortar businesses see profits early.

And today I’ll start examining for you the 3 Internet Marketing (IM) models for you to choose from, starting with Affiliate Marketing.

This model is all about you joining forces with an online seller or retailer. I’ll refer to them as merchants for the rest of this article.

The revenue will be shared by you and the merchant.

How does it work EXACTLY?

Well, income is usually generated through visitors clicking through to your landing page via an ad you posted. Or through purchases from clients, who have visited your landing page.

How you’re compensated, ultimately, depends on, one of three types of Affiliate Marketing you choose to work with:

1. Pay per Sale Affiliate Marketing – this will allow you to earn income from sales finalized through advertisements you post.

The merchants will monitor your activity through these sales.

Every time they close deals originating from your ad, you’ll receive a percentage of the income or a fixed commission, depending on the number of sales finalized. One example is ClickBank.com.

2. Pay Per Click Affiliate Marketing – this model is all about linking the merchant’s website to your own website. Say the merchant pays to have their ad posted on your page. Every time a visitor clicks the link that leads to your affiliate merchant’s page, you’ll earn a fixed amount.

3. Pay per Lead Affiliate Marketing – In this case, you’ll accept advertisements posted on your website. When leads originate from the ads or links on your website, you’ll get compensated.

How are payments made?

Payments are made instantly, weekly, bi-weekly or on a monthly basis. The payments you receive will be determined by the commission rate your merchant gives affiliates.

Personally, the affiliate program Dahl Integration Marketing prefers uses Click Bank for payments. I have it set up to pay us weekly.

There are several ways to get your payments:

One is via electronic banking by way of payment or financial websites.
Money can also be wired through to your personal or business bank account – this can also be done online or through direct bank deposits.
A regular check can be mailed to you.
Another popular way to receive payments is via PayPal.
What Skills Are Required to Start an Affiliate Marketing Business?

You need to know pay-per-click advertising, email marketing and copywriting.

Advantages of Affiliate Marketing:

1. Generally speaking, you don’t need to spend a lot of cash to get started. Most Affiliate Programs are free to join although they’ll ask you to apply.

That said, there are Premium Affiliate Programs where affiliates pay a licensing fee of $1,000 or more.

2. You can earn money while you sleep. Who doesn’t want to earn more cash in the middle of the night?

When this first happened to me I felt an enormous weight lifted off my shoulders because income wasn’t always dependent on my time.

3. It’s one of the easiest ways to earn income (when you compare it to creating and marketing your own products) because you shorten the time to market.

When you create your own products and services you’re on the hook to prove that it can sell. This initial test campaign can cost thousands of dollars to prove your offers’ feasibility.

Conversely, you can simply promote a popular product that’s already proven successful and skip all the trial-and-error and initial ‘cold-hard’ cash outlay.

Whether you’re in this as a part-time source of income or as a long-term business, affiliate marketing is still one of the best ways to earn income without all the typical hassles of managing a business.

4. If you’re successful, you’ll always be up-to-date with what’s going on in the world of Internet marketing. This is a great opportunity for you to find or create different products and services to feature on your website.

5. You’ll also have opportunities to work with other affiliate marketers and increase your earnings together.

The Downsides to Affiliate Marketing

Although you can make a living with affiliate marketing, there are a couple of downsides to this model that you should know.

Once you have all this information, you can devise plans to help you avoid these potentially costly problems:

1. As an affiliate, you may fall victim to shady businesses and, in turn, you may be accused of deceiving clients.

To make sure that you keep this from happening, you have to screen all your merchants. Verify their products and check if their actual businesses are legit.

A rule of thumb is to first become a client of the merchants you plan to work with. What’s more, it’s always easier to sell a product or service you believe in, because you’re a client and can speak from your own experience with the product.

You also need to read the fine print in the contract of affiliation before finalizing the deal.

2. You’ll stop earning without prior notice. This can happen if you do not regularly communicate with your merchants.

Merchants can stop or discontinue production of products without informing their affiliates (and in some cases go out of business) so be sure to stay in touch with your merchants to avoid this problem.

10 Reasons Why Impact Is Your Competitive Edge

Even if you have a unique product or service, before long, it’s inevitable that your company will be joined by others. With the advent of social media, it seems that it’s getting harder and harder to stand out from the crowd.

Marketers have tried to address this by carving out niches and splashy campaigns. Or by creating a Purple Cow.

Another approach with multiple advantages is to incorporate impact in your strategy and marketing. I define impact as the point where your and your company’s uniqueness meet the world and make it a better place for all of us.

Here are 10 ways that impact can give your company an even better competitive edge:

  1. In today’s marketplace, people at a variety of ages are focused on what a company is doing in the larger world. Is it contributing? Is it helping to make the world a better place? People over 40 years of age are showing an increasing interest in legacy, what they want to show for their time here. Millennials want to make a difference with their purchases and their work. Your focus on impact will draw those customers and tilt their buying decisions in your favor.
  2. In a crowded market and in those with established and well-regarded players, it’s difficult to enter by merit alone or even by leveraging connections. Impact can give you that distinctive edge to set up the initial meeting, and be considered along with the long-time residents in that market.
  3. Your focus on impact in strategy and marketing helps your company thrive. Companies that focus on impact have 12-14 times more income than those that are profit-only focused. A thriving company has more flexibility in your marketing spend and in your hires, which can contribute to a greater presence in the market.
  4. You avoid being regarded as a commodity company. If you are forced to compete in a commodity market, your profit margins narrow and managing your business finances becomes a great deal more challenging. Impact provides you with a unique value proposition.
  5. Impact-focused companies have been shown to be more sustainable. With that sustainability, your longevity in the marketplace can give you a competitive edge, as long as you continue to serve the needs of your customers.
  6. Value for all stakeholders increases with a focus on impact. That heightened value is perceived by your customers as a thriving business that won’t let them down.
  7. Similarly, market valuation goes up with a focus on impact, as your business thrives.
  8. If you choose to focus on impact, your company makes a positive difference with your employees, your community, and even the larger world. Let people know about it, and you enhance the perceived value of your company, as well as increasing visibility.
  9. When you nurture a company culture that helps people flourish, to have their own impact, you create an engaged workforce and a group of inspired and committed marketers. Word of mouth marketing by your employees is an invaluable asset that you can encourage with a consistent focus on your intended impact.
  10. With a focus on a higher purpose, on your impact, everyone in the company moves through challenges more quickly and easily. The shared big picture helps everyone to stop dwelling on the problem and move on.

With an impact focus in your marketing and customer conversations, you can be different and noticeable. It gives you a competitive advantage with customers in their buying decisions.


Breaking Down Sales and Marketing

Revisiting the Sales and Marketing Conversation

Back in October 2015 we shared an article called “5 Ways Marketing Departments Help Salespeople Catch Butterflies.” Recently a tenfold article was shared with us, titled “What is the Meaning of Sales & Marketing and Their Advantages?” and, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

Setting the Record Straight

Many in the business world, especially those who rely on sales and marketing for success, don’t actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn’t say “make” sales). You wouldn’t engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill, or technological resources to effectively capitalize on the true potential of their market.

A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that’s usually a bad move. It’s no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

Breaking It Down

As the tenfold article explains, some of the key responsibilities of a sales team include:

  • Follow Up
  • Relationship Building
  • Closing
  • Retention

The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee’s responsibility to follow up with a salesperson’s existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, “close the deal,” or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.

On the marketing side, primary efforts are:

  • Awareness
  • Engagement
  • Conversion (from anonymous to known)
  • Retention

It is not a salesperson’s job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?

The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn’t really overlap the retention efforts of a sales team.

On the sales side, client retention refers more to the salesperson’s efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client’s friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn’t end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you’ve viewed or expressed interest in. A sales team simply doesn’t have the insights, time, or often the resources to execute these types of strategic campaigns.

The Fine-Tuned Coexistence Of It All

The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they’re crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn’t, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

In contrast though, many salespeople are extroverts – they light up a room, they have excellent “people skills,” can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

Share Your Thoughts

Be sure to read the full article (and let us know how it compares to our post ) for additional insights on the relationship between sales and marketing teams. Join the conversation: in your experience, what have been some key components of a successful sales and marketing partnership?